What is Lead in Salesforce? In the Sales Cloud everything starts with the Lead. It is the request or demand of either a prospect or an actual customer. They can come to your company through the website, email, phone call, in other words any channel that you’re using for the communication with your customers. The salesperson evaluates this lead and if it fits well with the products or services that your company provides, he/she converts them into Salesforce.
This special process, called lead converting, generates in one step up to 3 objects at one time: Account, Contact and Opportunity.